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WIth over 30 years of work experience, I am very strong at understanding end to end workflows and creating tools that bring value to the user. Value that not only drives adoption and usage, but also makes the user’s life better.

I strive to be transparent, communicate, and get the best out of those around me. It is easy to say, but can be difficult to do. However, although it is more rewarding for me personally, it makes better projects, products, and creates a genuine team.

I have also been fortunate to have a career encompassing many aspects of agriculture. Not only actually working in the field planting, spraying, and harvesting, but also the research side and understanding the importance of research, data, and the impact agriculture has on our environment and economy. Coupled with many years working within ag retail designing software, I respect and appreciate agriculture’s complexity and challenges across many different geographies.