j**************s
About Candidate
In my professional journey, what stands out is an entrepreneurial spirit driven by a straightforward ‘can-do’ attitude. Whether it’s leading a team or facing challenges alone, my aim has always been to bring clarity to complex situations. This approach is rooted in a deep curiosity about the mechanics of how things work. Understanding problems at their core has been my driver for this curiosity.
I believe that it’s not just about what’s on the surface, but about getting to the heart of customer needs and wants is where we truly find the motivating factors of change. Finding solutions that address these core issues while maintaining a scalable approach is what excites me the most, as these are the solutions that truly resonate with customers and help drive business growth.
In all my roles, be it working directly with companies or as a consultant, I’ve strived to create an environment where equal opportunity, honesty, and fair recognition are the norms. It’s in such environments that ideas have an opportunity to flourish and teams can work together most effectively.
Outside of work, my passions lie in exploring the outdoors and whipping up a good meal. Hiking, like my summit of Kilimanjaro, challenges me physically and mentally. While cooking, is my way of unwinding, where the reward is as much in the process as in what I present on table.
English/Dutch fluent
16-Personality type: ESTJ-A (2019) / ESFJ-A (2024)
Birkman colors: Blue/Red
Please note current location: Amsterdam, the Netherlands. Open for fully remote.
Location
Education
Elective courses: Lean Business Strategy, Winning in Emerging Markets and Strategic Marketing Management.
Work & Experience
I played a pivotal role in steering the company's expansive growth and product innovation, based on deep customer insights and a keen understanding of market needs. Key Achievements and responsibilities: Product Leadership: Directed product vision and strategy, focusing on meeting the needs of both clients and service providers, ensuring product-market fit and customer satisfaction. Rapid Expansion: Successfully expanded our services from 1 city to over 50 across 3 countries (NL, BE, DE). Team Management: Led and mentored a diverse multinational team of 10+, including software engineers, product owners, QAs, and UX/UI designers, fostering a collaborative and innovative work environment. Process Digitisation: Revolutionized the mass rider/courier recruitment process by cutting down onboarding time from an average of 12 days to 1, automating over 95 percent of human touch-points, streamlining operations and increasing activation rate, and transitioning to a fully asynchronous hiring process, enhancing flexibility and efficiency. Business Intelligence and Data Analytics: Engineered a headless BI framework, providing crucial insights across operations to finance teams, aiding in data-driven decision-making. Enterprise solutions: Conceptualized and implemented enterprise-focused solutions, enhancing client engagement and satisfaction. Proficiencies Programming & Databases: SQL, MongoDB, Firebase, and REST APIs. Automation tooling: Retool, Make.com (formerly Integromat), and Zapier.
marketing initiatives, and implementing robust analytics solutions. My role was pivotal in driving cross-channel growth strategies (AAARRR) for our clients. Key Achievements & Responsibilities: Customer Onboarding & Implementation: Managed all phases of customer onboarding, auditing, implementation, and experimentation. This involved identifying growth opportunities, scoping implementation frameworks, facilitating base-layer requirements for diverse growth strategies, and implementing and iterating multiple growth experiments to drive business KPIs. - Team Building & Recruitment: Developed internal training programs to upskill marketers into T-shaped professionals and actively participated in team recruitment. - Digital Marketing Strategy: Crafted and executed strategies for SEO, SEA, email marketing, and SMM channels like Meta, Twitter, Reddit, and Quora. - Digital Analytics Implementation: Implemented web, mobile, and server-side analytics for comprehensive insights. - Crypto Onboarding (KYC): Successfully implemented a compliant onboarding platform meeting EU KYC requirements in 2019. Clients: KPMG, Dilmah Tea, House of Bols Jenever, Tripcreator, and Bondex (Nxchange). Proficiencies: - Analytics & Tracking: Tools like Segment, GTM, GA, Looker, Heap, Mixpanel. - CRMs: Hubspot, Intercom, ActiveCampaign, MailChimp, Klaviyo, Brevo (SendGrid). - Channels: Google Search, Google Adwords, LinkedIn, Meta (Facebook & Instagram), Reddit, Quora.