Winning Hearts and Minds
In my last article I discussed an anti-pattern where companies embarking on a ...
Blog
Transformation as a Project
In this article I’d like to highlight an anti-pattern that my partners and ...
Is Product Art or Science?
One question that has come up since the beginning of tech-powered product creation, ...
Coaching Founder Mode
Sometimes naming an important but nuanced concept can give that concept real power. ...
Coaching Feedback
Marty’s Note: This article by SVPG Partner Martina Lauchengco discusses a technique for ...
The Moral Case for the Product Model
In virtually all of my writing and speaking, I try to make the ...
The Product Model in Outsourcing Agencies
By Marty Cagan and Josh Kerievsky Marty’s Note: This article continues the series ...
The Product Model in Government
By Marty Cagan and Stacey Langer Marty’s Note: This article continues the series ...
The Product Model and Org Design
When a company is transforming to the product model, one very common question ...
The Product Model in Traditional IT
By Marty Cagan and Chris Jones Taking The Product Model Beyond Product Organizations ...